Spyker cars nv? investment?

Okay so with the acquisition of Saab from GM i think Spyker cars nv has a major opportunity to push itself into the luxury car market(BMW, Mercedes-Benz, and Audi etc.). I am a little confused on why the company remains under its "Father" company name(spyker) when the company sold of its shares to cover its debt. but at 2.55 a share i think its a steel! given in 10-20 years the company could be the next BMW. i am curious to hear your thoughts.